{"id":121,"date":"2025-03-14T14:32:47","date_gmt":"2025-03-14T14:32:47","guid":{"rendered":"https:\/\/cactuscredit.com\/?page_id=121"},"modified":"2025-03-14T14:32:48","modified_gmt":"2025-03-14T14:32:48","slug":"core-on-web-vitals","status":"publish","type":"page","link":"https:\/\/cactuscredit.com\/core-on-web-vitals-a-smashing-magazine-case-study\/","title":{"rendered":"Core On Web Vitals"},"content":{"rendered":"\n
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Core On Web Vitals, A Smas Magazine Case Study<\/h1>\n<\/div>\n\n\n\n
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A great commerce experience cannot be distilled to a single number. It\u2019s not a Lighthouse score, or a set of Core Web Vitals figures, although both are important inputs. A great commerce experience is a trilemma that carefully balances competing needs of delivering great customer experience, dynamic storefront capabilities, and long-term business \u2014 conversion, retention, re-engagement \u2014 objectives. As developers, we rightfully obsess about the customer experience, relentlessly working to squeeze every millisecond out of the critical rendering path, optimize input latency, and eliminate jank. At the limit, statically generated, edge delivered, and HTML-first pages look like the optimal strategy. That is until you are confronted with the realization that the next step function in improving conversion rates and business.<\/p>\n\n\n\n

Choices to take a holiday and travelling out in this pandemic situation are limited. Why not take a stay action on quality.<\/p>\n\n\n\n

A cleansing hot shower or bath<\/h3>\n\n\n\n

The journey, often, starts \u201csimple\u201d with localization. But then, quickly advances to contextual pricing, juggling complexity of large and frequently updated product catalog, managing continuously running multivariate tests and promotion campaigns, and serving customer-tailored dynamic recommendations. Eventually, you reach a realization that every page is similar to an open Tetris board where each \u201cslot\u201d can and should be dynamically tailored by dynamic visitor preferences, all powered by an ever-growing set of dynamic business rules.<\/p>\n\n\n\n

Setting the mood with incense<\/h3>\n\n\n\n

From connecting back-office operations to front-of-the-house A\/B testing and dynamic personalization for each customer, the shared foundation is fast server side rendering powered by fast storefront data access. On top of this foundation, we add layers of caching, prerendering and edge delivery optimizations \u2014 not the other way around.<\/p>\n\n\n\n